Its the Friday before Valentine's, hope you're ready for a loved up weekend. And if you don't have anything planned, check out our favourites!

Because it's Valentine's Day soon, better get those gifts in order!

We love the colours and the minimalistic style in this commercial. 

We are starting to get to grips with the New Year, and with it new technologies and trends, but still promotional videos (albeit much more popular) are not seriously taken into consideration when doing marketing budgets.

There is still a large notion that you can get a promotional video shot on high quality equipment for cheap. The costs simply don't add up.

As a consumer, you wouldn't want to see an advert on TV or online for a high street brand, or car brand that was shot on a phone or tablet and edited by someone who got savvy with i-Movies, it would put you off the brand. So don't do the same to your consumers.

There are many companies that get seduced by the beaming 'videographer' who assures you that for a few quid he will shoot and edit your video on his camera. But please beware, as there are probably a lot of talented people out there doing the same thing, there are a lot of people who are inexperienced and will deliver low quality and usually jumpy edits.

Promotional video should be seen as an investment, you should seek out professionals who know how to sell through video and chances are you are going to make the cost of the video back with interest! A good video is attractive, and these videos get shared, this means more views, more likes, more website views and ultimately more converted customers!

Don't forget that this low quality video is portraying your brand. Your customers are not only after your product, they are looking to buy from your brand, as chances are you are not the only one selling what your selling. It's your brand that differentiates you from your competitors, so make sure your brand image is top notch!

There's a saying "Branding is what people say about you when you are not in the room" so make sure you leave them with a good impression.

We have all videos for you this week to enjoy! From the adverts that pull on your heartstrings to ever more trendy surreal music videos, we have it all here!

Recently our team have been visiting trade shows to spread the word about Dragon's Egg and our promotional video services, and we have been visiting some exciting expos!

The Boat Show was held at ExCel in London and displays all the latest kit and technologies in the marine world. Our Sales person was surrounded by Sunseekers, Range Rovers and crew wear. 

This show was one of the most fun this year. The AEG International Show/ Visitor Attraction Show is where everyone in the gaming and visitor attraction industries gather for seminars and to boost their businesses. What was interesting to see were the latest technologies for the visitors, for example a wrist band that holds all your information that you can even use for purchases within the park! (They are also waterproof for those Water Park lovers!)

Corporate Video. I know what you're thinking... boring! I'm here to tell you it's not. As mentioned in a previous post 'Video Advertising, What's The Big Deal?' video is quickly becoming the best way to advertise and promote your services as well as to communicate within your establishment.

 Corporate videos have gone through an evolution of sorts, we started with shots within the office and people typing away, and a voice over that sends you to sleep, only to be suddenly awoken by the logo of the company to symbolize the end of the video and the end of your suffering. And now, the corporate videos are starting to be more interesting by having more variety in them.

However, this video for Risual takes it to a whole new level:

You can read AdWeek's article on it here: http://www.adweek.com/adfreak/it-company-just-made-best-mind-numbing-corporate-video-ever-161427

Last week we gave you music videos, this week we will give you more range.

The winter has officially arrived and to celebrate, here is all the motivation you need!



And for the making on Snow Day, check this out:

This week we have a Christmas theme to our Friday Favourites since there are some amazing christmas adverts out there. So sit back, watch and enjoy!

Making the right content for your business is absolutely paramount. 

Marketeers want to tell captivating tales that entice the audience to want to know more, and thus more about the brand. Especially now that there are so many way of ducking and weaving out of having to be 'subjected' to advertising.

David Messinger explains it perfectly in his article "4 Lessons Hollywood Can Teach Brands About Winning Big Audiences" in AdWeek. He explains that marketeers could learn from Hollywood on producing innovative, mind capturing content. As, arguably, no one does it better than Hollywood

For the full article from the man himself, click here

#FilmWithTheDragon

(Taken from AdWeek)

It's Friday the 13th, so no walking under ladders and stay away from black cats! Instead make yourself comfortable and have a look at our Friday Favourites.

Of course at number one is our second teaser for Insight

In at number two is our favourite music video right now!

Today we were very lucky to attend The Luxury Property Show at the beautiful Hurlingham Club in London, drumming up business.

Everyone from Real Estate Management to Investors were there, as well as some enjoyable and insightful seminars from industry professionals.

(Also, the new Tesla S Model made an appearance!)

Is was a great show in beautiful surroundings, looking forward to next year!

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Amidst the heavy editing that is going on, we managed to escape the suite to shoot a short promotional video for Mini Tekkers.

Mini Tekkers is a football club run by FA qualified coach Lee Scutchings and is Kingston based. We were lucky enough to shoot in the gorgeous sunshine and get some excellent shots!

Check out their website: http://www.minitekkers.com/

We will have the video up and ready to view next week, so keep on the look out!

#FilmWithTheDragon

Today we are attending the Independent Hotel Show at Olympia London, and we are so excited to see all the exhibitions.

Everything and everyone remotely associated with the hotel business is here, from software developers to bed bug sniffer dogs!

Our Sales and Marketing Executive, Kate, is wondering around armed with references drumming up clients for advertising campaigns. So if you're there exhibiting, visiting, are a hotel or have a product she will let you know what we can do for you!

#FilmWithTheDragon

'If you can't stop thinking about it, don't stop working for it'

As we are slowing into the Autumn haze, it can be quite easy to put a little slack between you and your goals, as many will start to feel the change of season have an impact.

But pick up that slack, as the quote above says, if you are constantly thinking about it, keep working on it. Use the new season fuel your new thinking to push harder to achieve your dreams.

If your new thinking includes promotional videos for your business, don't forget we are still in our Autumn Discount phase, so get in touch to see how we can help you.

#FilmWithTheDragon

It's the end of the week again and time for our Friday post. We have seen and done a lot this week so it has been quite hard to pick only three things that have made us smile, but we managed, just! Without further ado below are our favourites!

1) This DJ: Ach Jr

2)This Womenswear Walk: Tom Ford

3) This Post: Adweek's 10 Most Watched Ads on YouTube in September

As we are fully into our Autumn Promotion on Advertising Campaigns, we thought it would be a good idea to really get into what video advertising is, and why you need it.

Many business, large and small don't factor video advertising into their marketing budget, this is for many reasons but the main seem to be because of cost and effect. There is a notion that video is for the large brands who have hundreds of thousands to spend on a video, and have enough brand awareness that they already have an audience.

However, neither of these points stand today. The world of video advertising has changed dramatically and the pros now outweigh the cons.

According to Cisco, around two thirds of mobile traffic will be video related in the very near future. YouTube sees around six billion hours of video consumed and more than one billion new visitors in just one month. And as read in The Gaurdian, seven in ten people view brands in a more positive way after watching interesting video content from them.

These statistics are all pointing heavily to brand videos soon being the first thing that consumers search for when looking into a business.

There are an abundance of types of videos a brand can use. Not all advertising needs to follow the layout of the 'typical' commercial you will see on television. 

Customer reference videos are a good start for promotion, they can include success stories and video case studies. These are great to install confidence in your brand as the consumer can see 'real' people who have used your service and are satisfied. It ignites the trust factor in your company.

General promotional videos include branded entertainment, sponsored video and of course commercials. These videos can be a little longer than customer reference videos, as they are more on the entertainment side then 'real time' success.

If your business provides a service or entertainment, event videos are ideal for you. The consumer will be able to see you 'in action'! They have the ability to see what they are investing in (whether its time or money) it provides transparency and again touches on the afore mentioned trust factor. 

As mentioned above, the benefits of contemporary advertising are outweighing the cons. For example, time and target audience.

 Once you have uploaded your content online, your target audience can reach and search for it any time, day or night. Now with high speed streaming and downloading on devices, your video has the ability to be viewed by who you want at any time. No more scrapping for the 'prime time' spot on broadcast television!

Versatility is an excellent reason to produce video content. With social media sites now dominating a lot of the advertising space, you can share your video on many platforms. The more sites you upload on the more potential views, the more potential customers. And the best part, uploading your video is free!

Sharing potential is another huge pro to video advertising. Just like your content can be viewed any time anywhere, it can also be shared by anyone. This means that your video has the potential to reach millions in a very short space of time. As well as sharing, on many social media accounts consumers can 'like' and comment, thus your content engages with your audience. Engagement is key.

The general misconception around affordability is that you need to dish out tens of thousands or be a big enough brand that you already have a large following behind you. But that is now not the case. As there are now other ways of getting your video seen, you don't need to pay for expensive airtime. You only pay the cost of the production. Once it's finished it is up to you when you post it, what sites you post it on and how you share it. 

Video advertising is now accessible for business of all shapes and sizes. Whether you are a Butcher or a Beautician, Spa or Theme Park; we can advise, create and produce the right video for you and your brand.

So drop us a message enquiries@dragonsegg.tv and let us help you advertise! 

Summer is most certainly over and it's the first Monday of October. But it isn't all bad, Autumn brings the beautiful colours of the falling leaves, hot coffees clutched by gloved hands and the crisp morning air. 

And the best thing about Autumn... our discount on all promotional videos and advertising campaigns. So drop us an email, give us a call, and pop by for a chat!

enquiries@dragonsegg.tv

#FilmWithTheDragon

Tomorrow we will be releasing the official teaser from our fashion shoot in Belarus. We are just in the final stages of making it perfect, so keep an eye out!

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In the meantime, we are Day 3 into our Autumn Discount launch on Advertising campaigns. So get in touch if you think your brand needs that extra something! - Offer ends 02/11/15

Good afternoon all, 

It's that time of the week again, Friday Favourites.

Of course coming in at No.1 is our trailer for the soon to be released music video 'Touch U' by Yashar Gasanov and Igor Arhipov. We shot this video in Belarus last month and have been adding some finishing touches to it back here in London. 

The official release date is soon to be confirmed.

Thought you were original? Think again. Everything from technology to creativity is an idea that has been taken, adjusted and sold on. This documentary is definitely worth a watch.

I never knew the story of a watch could be so captivating. But this really is, you almost forget you are watching an advertising campaign as you get so wrapped up in the story.   

Have a good weekend!