Making Content

04:19 Unknown 0 Comments

Working Wednesday: Making Content 

Making the right content for your business is absolutely paramount. 

Marketeers want to tell captivating tales that entice the audience to want to know more, and thus more about the brand. Especially now that there are so many way of ducking and weaving out of having to be 'subjected' to advertising.

David Messinger explains it perfectly in his article "4 Lessons Hollywood Can Teach Brands About Winning Big Audiences" in AdWeek. He explains that marketeers could learn from Hollywood on producing innovative, mind capturing content. As, arguably, no one does it better than Hollywood

For the full article from the man himself, click here


(Taken from AdWeek)