How To Shoot Promotional Videos For: Beauty Products
Working Wednesday: How To Shoot Promotional Videos For: Beauty Products
There are so many beauty products out there
so it’s important your brand stands out from the crowd.
With a large amount of platforms available
online to promote your content, for example Instagram. With Instagram you can
add your 15 second video and use the relevant hashtags to attract your target
audience. The same can be done for Facebook, you can write your post and ask
your friends and connections to share it.
Once the platforms have been decided on,
the content of the video can be looked at. With beauty products there are
different options for your video. You can have a plush advertising campaign,
the type that Rimmel London produce for TV usually featuring Kate Moss.
With the general advertising campaign you
can mix it up a bit. For example, in contrast with the Rimmel video, we have
The Body Shop Christmas 2015 ad featuring a more diverse and ‘real’ group of
people.
And of course we can’t talk about video
advertising without mentioning Dove. Dove pride themselves on being the
Champion for the “everyday” woman, stating that you ARE beautiful, as we see in
this moving advert.
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