How To Shoot Promotional Videos For: Beauty Products

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Working Wednesday: How To Shoot Promotional Videos For: Beauty Products

There are so many beauty products out there so it’s important your brand stands out from the crowd.

With a large amount of platforms available online to promote your content, for example Instagram. With Instagram you can add your 15 second video and use the relevant hashtags to attract your target audience. The same can be done for Facebook, you can write your post and ask your friends and connections to share it.

Once the platforms have been decided on, the content of the video can be looked at. With beauty products there are different options for your video. You can have a plush advertising campaign, the type that Rimmel London produce for TV usually featuring Kate Moss.

With the general advertising campaign you can mix it up a bit. For example, in contrast with the Rimmel video, we have The Body Shop Christmas 2015 ad featuring a more diverse and ‘real’ group of people.

And of course we can’t talk about video advertising without mentioning Dove. Dove pride themselves on being the Champion for the “everyday” woman, stating that you ARE beautiful, as we see in this moving advert.